Inigo Insurance
Insurance Group
Designing a brand with difference.
Creating something new and exciting
in a traditionally corporate world that
stood out for all the right reasons.
Inigo Insurance
DIGITAL / BRAND IDENTITY / PRINT
Challenge
Inigo had bold ambitions when it launched into the insurance sector. Established by a team of world-class, industry experts the brand was founded on experience and a belief that to succeed, businesses need to take risks. But risk isn’t about losing. It’s about understanding and embracing risk through dynamic talent, new ways of thinking and doing things differently.
Solution
A brand identity was needed that stood up to this fearless way of thinking. Something unexpected that raised eyebrows and got people talking. Every decision from the creation of the negative space logo, to the bold website experience were made to build a brand that stood for something different.
