Kimberly-Clark Health & Wellness Photoshoot

Images speak louder than words

Background

Photography has the power to make or break marketing material and how it reflects the brand. With the launch of Aquarius, a new range of bathroom dispensers, and the growing range of materials for The Healthy Workplace Project, our client recognised that the investment in a photoshoot would generate the required return.

Brief

We were asked to deliver dynamic, vibrant, workplace photography that lived up to the premium positioning of Kimberly-Clark’s health and wellness products.

With demanding objectives and diverse visual requirements, the finished photo library would need a wide spectrum of imagery for immediate and upcoming marketing materials.

Solution

Our photographer captured the colour and vitality of contemporary office spaces and showed employees in a relaxed, working environment.

Working with both professional models and employees, and capturing a broad range of images across a tight timeframe, we made sure the shoot was cost-effective. With on-site selection by our Art Director, we were able to speed up development and completion, getting our images ready for immediate use.