Kimberly-Clark Sustainability Animation

Creating a better world

Background

Kimberly-Clark set themselves ambitious targets to put a sustainable future at the front of mind. After all, their products touch the lives of a billion people every day. Working towards a set of core objectives, it was important that their customers would feel confident when buying Kimberly-Clark products, knowing they were improving the health of their employees and patrons and contributing to a more sustainable world.

Brief

We were asked to create a short animated film to inform and assure both internal and external audiences about Kimberly-Clark’s Sustainability Vision and highlight the key points and achievements around it.

Solution

Developing the Kimberly-Clark graphic language, we created an engaging film from storyboard and narrative to editing and build. By working hard to tell a story, key messages were conveyed in a simple and effective way. Making it available internally, Kimberly-Clark employees are able to communicate the initiative with knowledge, enthusiasm and passion. The look and feel has since been adopted for a printed Sustainability Report.