A Day In The Life Of A TW Designer

According to a recent survey by Bron Vermelden, economic uncertainty is encouraging more parents to push their children into traditional careers rather than creative industries. The survey of 500 parents and 500 students aged between 16 and 25 found that 43% of parents were likely to pressure their offspring into choosing career paths such as accounting or engineering. However staffing firm ‘Robert Half’ finds that creative employees are happier at work than those in more traditional industries.

To help you find out if a career in a creative agency is your destiny, here’s a taster of what a day in the life of a designer at TW looks like, based on interviews with our designers Paul, Tom and Ross.

Campaign creation for Duplo International

Before work starts

Paul: “When the alarm clock goes off, I reach for my iPhone and browse Instagram for daily updates from designers, illustrators, skaters and sports’ people I follow. If there’s time, I’ll go to the gym and get some exercise in before my son wakes up.”

Tom: “I’m not a morning person. I’ll snooze as long as I can. On my drive in I’ll listen to podcasts to get myself started.”

On arrival

Ross: “I like to get in early and give myself time to grab my most important meal of the day…. ‘Lunchables’ and crisps – you can never have too many snacks! Then I’ll catch up on the sports news and look at things I’ll never be able to afford online.”

Tom: “Coffee for me first, I have to make a coffee. I’ve learned to be not too fussy, so instant will do.”

Paul Riddel – Senior Designer

Crack on with work

Tom: “We are all integrated designers, but we do have our individual specialties. I do a bit more website work, I code HTML and CSS. Client services allocate the work and brief us on the projects we will be working on. I read through everything thoroughly, form a super rough concept, like a hook, in my head and will then start looking at creating visuals. Pinterest gives me a load of visual inspiration. I aim to create design that is different and that meets my clients’ needs, targets and audiences. I look for something that is unexpected and different.”

Paul: “I like to see ideas come to life. Illustration and animation are my specialties, and my concepts will start with a few sketches. Sometimes I’m cracking on with existing designs, sometimes I can start from scratch, I like a bit of both. Sometimes if an idea is not working, you have to know when to stop, before wasting time.”Ross: “I like to think that I can delve into pretty much whatever is put in front of me, but my passion lies with branding and animation. I like to help myself by actively keeping up to date with Instagram, Pinterest and Behance because the inspiration is endless, but where I can I like to go all out and really express myself in the work.”

Recharge

Tom: “It can be particularly busy, manic even, but as a team we get things done. We do need our breaks though!”

Paul: During lunchtime I need to get away from my desk, if only for a few minutes. We’re in a town centre and I love the walks here. By getting away from my screen, I’m way more productive for the rest of the day.”

Ross: “I like to walk into town, it really helps refocus and take a step back from the intensity of work – moving away from the desk benefits the body and mind.”

Tom Endean – Senior Designer

Inspiration

Ross: “Inspiration can come from anywhere, so I try my best to surround myself with creativity. Even while I’m watching TV, I might feel the urge to write a cool idea down and save it for later, so I often find myself jotting things down in my notebook.”

Tom: “I push myself to find the unexpected through research and looking at competitor work. That will kick off my idea process, finding something that is not just a play on words, but something visually different, to make sure it’s engaging. I want to engage people; a design has to stick and catch attention.”

Why design?

Ross: “I took an interest in design when I was quite young and consider myself very lucky that I am able to have a job that I love and am passionate about. The fact that I knew from a young age that I wanted to do this as a career has benefited me massively.”

Tom: “I actually wanted to start a career writing or publishing, but I’ve always done design work too and chose to specialise in graphic design at college. That was what I liked the most. My first job was designing at a print shop in Brighton, creating a lot of gig posters – we got loads of free tickets!”

Paul: “Initially I wanted to become an illustrator, I’ve always loved drawing. At university I chose graphic design: if you like a bit of everything, then graphic design is perfect for you. Bringing ideas together and knowing when something is suitable and effective, that’s what makes you a designer.”

Ross Bartholomeusz – Junior Designer

Life after a working day

Ross: “I switch on my PC, load up YouTube and look at some tutorials and maybe play around on photoshop/illustrator as this helps me learn new things. But I also love to relax and play a bit of football manager or FIFA!”

Tom: “After work it’s all about sports for me! First some food, but then I play ultimate frisbee, go to the gym, climbing training. I get out every evening.”