Here at TW, we worked in collaboration with Gatwick Airport to communicate the broad contribution that they bring to the local community.

Based on community research and interviews with Gatwick stakeholders, we created an integrated campaign that includes OOH (train stations, roadside and Gatwick Airport), digital, social and press advertising. The key messages within the campaign promote the unique benefits that Gatwick provides for both passengers and the local community, from sustainability and charitable causes through to job opportunities and local trade.

The campaign has been widely praised within Gatwick Airport and went live in October 2018 and is currently running through to Spring 2019.

by Chris Cottrell