We all know that today’s world is image crazy and there is no company more aware of that than Canon. Famed for creating innovative camera technology in the 1930s, they are now a world leader when it comes to all things imagery related, be it at home or in the office.

Eighteen years!

Evolving technology means that Canon has to stay a step ahead, but more importantly, they need to innovate and explore new creative communication solutions to showcase their products and their business strategy. We’ve been there to accompany them on that journey and that support continues today, eighteen years later.

Euro Football’s sponsorship creative, product launches, internal magazines, commemorative books and white papers are just some of the projects we’ve successfully collaborated on. This means we’ve been able to help Canon paint a consistent picture across multiple areas of their business, whilst tailoring messaging and creative to resonate with diverse audiences.

Agile

Canon is a huge operation, so we need to be agile. But our relationship is underpinned by trust. We are always there to advise, agree or challenge… to provide copy support, a new creative approach or a simple web banner design.

Thanks Canon – here’s to the next 18 years!



by Elisha Latham

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