Buy a Feature
The participants took 5 minutes to write down as many characteristics of their company as they could think of. They then formed groups of similar characteristics, resulting in over 20 different, categorized values. Each participant was then given some ‘currency’ to buy their favourite values.
Diverging and converging these values, enabled us to select 5 values which earned the most currency. This exercise also genertaed some great key words to use in the brand story and as brand vocabulary.
The group had to picture their company as a boat. A catamaran was chosen. The participants then discussed the anchors that are stopping the catamaran moving forward and ways to add more power to the catamaran.
Open and clear communication about barriers holding the company back in development, enabling us to determine concrete actions that encourage brand and company growth.
30/60/90 Action Planning
We concluded the workshop by divvying up action points across the participants and setting targets for all actions to be delivered over the next 30, 60 or 90 days.
A concrete action plan, with an owner delegated to each action point, that was then shared within the company. The first actions are already signed off!