An industrial estate in Addlestone is the last place you’d expect to find a festival arena. But on this scorching June day, the Duplo head office has been transformed and the drinks are flowing to the sound of live music and a DJ. This is DuploFest – a one-day festival for the print industry elite.

The brainchild of the former MD who was irked to have missed out on tickets for Glastonbury 2017, DuploFest is now in its second year. Strictly by invite only, the guests have the opportunity to mingle with like-minded industry professionals and demo the latest in print finishing technology, all to a back-drop of live music, flowing beer and a selection of delicious food.

As creative partner, TW were lucky enough to be invited to join in the fun and by mid-afternoon it was clear that the festival spirit had taken over and everyone was having a great time. This meticulously executed event offers the opportunity to share industry news and insights, make new contacts and has the obvious side effect of opportunist sales. But I wonder how many less tangible benefits Duplo would also gain from the festival?

The brand building effect of a hospitality event like this can’t be underestimated, nor can its results be wholly measured. And it made me realise that in our world of social media post, tweet, hashtag, connect – a good old-fashioned face-to-face chat over a glass of your favourite tipple still carries such great weight, but is often overlooked.

Well done Duplo for remembering we are all still human and enjoy the simple pleasures in life. A fantastic afternoon and thanks for including TW!

by Elisha Latham