Since 1935, Hotelympia has been a regular event in the calendar for the hospitality and foodservice industry. Despite its name, it hasn’t been at Olympia since 1994, when it moved to Earl’s Court. Then, in 2004, it moved to Excel, where it still is.

Our client, Winterbotham Darby, was exhibiting for the first time in the Food Service section of the show. Promoting the provenance of their products, which are all sourced from the sunnier climes of Southern Europe, they needed a stand that they could re-use, as well as brochures, postcards and graphics. Winterbotham Darby is already a key supplier to Waitrose (for example, the popular Unearthed brand), but is interested in increasing brand awareness in the Food Service industry.

Provenance and sustainability themes were seen throughout the Food Service show. There were suppliers of eco-friendly packaging, locally sourced products and a keynote presentation from the Chief Executive of the Sustainable Restaurant Association, Andrew Stephens, “What’s your recipe for a better food future?”

To coincide with WWF’s Earth Hour on the 24th March, the Sustainable Restaurant Association is launching a new campaign, called One Planet Plate that encourages chefs to consider some of the big issues in sustainability:

Celebrates Local – Use locally sourced, seasonal and non-intensively-farmed produce

Wastes no food – Rethink how food surplus or common by-products are used

Features more veg – Shift the proportion of animal protein towards plant-based ingredients

Sources fish sustainably – Educate diners on where their fish comes from

Includes better meat – Inspire diners to eat high-welfare meat in smaller portions

Has a low carbon footprint – Cut use of natural resources from farm to fork

With their commitment to animal welfare, recognised by Compassion in World Farming, and certification by the Carbon Trust, our partners at Winterbotham Darby were promoting their three core themes of ‘trust, traceability and transparency’ at Hotelympia. Visitors were delighted to try free samples of continental meats and olives, whilst images on screen, display panels and in marketing literature showed photos of the farms from where their products are sourced.

It was a very successful show, with over 21,000 attendees, 45% of whom had purchasing power of £100,000 or more pa.

Grace Kilgour-Miller from Winterbotham Darby said:

“The exhibition was a great way for us to raise our profile within the foodservice sector and demonstrate our capabilities and product range. With the help of TW Creative, we had an excellent looking stand that drew in hundreds of potential new customers. From all of these visitors we received lots of great comments about the breadth and quality of our products.”

by Natasha Gray