Commercial success starts with creating a product or service that people really need. But, it’s just as important to make your target audience fall in love with it too! Not once, but over and over again.

Any succesful business knows their customers – providing solutions that fix their problems and make them feel good about themselves. If a product or service combines these factors well, then people are more likely to start using it and gradually turn it into a habit. It all starts with a nudge in the right direction, creating mental shortcuts to your product or service and rewarding the desired behaviour and loyalty.

Pump up the heartbeat

To trigger the initial use and win hearts and minds there are a few things you should consider. Here are some tips to make people fall in love with your product:

Trigger the need

Sell the problem you solve, not the product you make. Sales and marketing is not about showing off product features. It’s about framing your business as a story with a vexing problem and offering a simple solution.

Give it an appealing design

Make sure your product is user-friendly and visually appealing. Provide sound user experience and make sure your product does not look or feel complex.

Stand-out

Whether it is the design, usability or customer service: make sure you provide at least one distinctive, striking element to your product.

Made for the man, not the mass

In this era with so many options and choices, people crave customisation and personalisation. Think about how your product or service can offer this option, even if it is mass produced.

Convenient buying experience

People don’t have the time or energy to spend ages on a complex sales process. Make your producteasy to buy and create a positive purchase experience. No hassle please.

Engage your audience

Share relevant information about your product, through news articles, videos, infograpics, imagery and other media. Create visual stories that attract your target customers and leave people feeling good after they see your content.

Need help to bring these ideas to life in your business?

Use these tips and you’ll be able to optimise business growth in no time. We’re here to support you in any phase of product, strategic or creative development. We can work with you to facilitate strategic and creative workshops, design overall product or brand itentity and deliver the complete design and creative development solution for your product,  across all media touchpoints. Get in touch!



by Chris Cottrell

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