Pump up the heartbeat
To trigger the initial use and win hearts and minds there are a few things you should consider. Here are some tips to make people fall in love with your product:
Trigger the need
Sell the problem you solve, not the product you make. Sales and marketing is not about showing off product features. It’s about framing your business as a story with a vexing problem and offering a simple solution.
Give it an appealing design
Make sure your product is user-friendly and visually appealing. Provide sound user experience and make sure your product does not look or feel complex.
Whether it is the design, usability or customer service: make sure you provide at least one distinctive, striking element to your product.
Made for the man, not the mass
In this era with so many options and choices, people crave customisation and personalisation. Think about how your product or service can offer this option, even if it is mass produced.
Convenient buying experience
People don’t have the time or energy to spend ages on a complex sales process. Make your producteasy to buy and create a positive purchase experience. No hassle please.
Engage your audience
Share relevant information about your product, through news articles, videos, infograpics, imagery and other media. Create visual stories that attract your target customers and leave people feeling good after they see your content.