However, with such an increase in this style online, there’s a huge opportunity for marketers and brands to produce slicker, more professional content for both internal and external audiences.
When all the content is homemade, it’s at risk of looking messy. To rapidly respond to opportunities, it’s best to build a bank of video assets, but if you are going to create homemade footage, it’s best to think about the overall balance.
So, to achieve this balance, it’s a wise idea to decide which assets to create professionally and which ones can be created in homemade format (for instance, for Instagram stories). Instead of looking at digital and social as an add-on, it’d be ideal to look at your overall strategy.
The truth is that story-telling is still central to the success of any content. In order to tell your story consistently, you need to give consideration to what the purpose of your film is, how the films should look and feel, what they should achieve, who are your target audience, what is the key idea that you wish to be remembered and on which platforms you’ll want them to be viewed. By having an integrated content strategy for film, you can make the most of your assets.