Network Rail & SWR

Railway transportation

Creating shareable content for an employee engagement programme.

Network Rail

SOCIAL MEDIA / SCRIPTING / ANIMATION

Challenge

The primary function of Network Rail is to ensure an on time railway for their customers. To achieve this takes every single part of the organisation doing their bit: Carrying out their roles as efficiently and professionally as possible. Network Rail needed to reach everyone, no matter what level and deliver best practice reminders for their roles as well as introducing new staff to the organisation.

Solution

We knew whatever we proposed needed to be easily shareable amongst thousands of staff. We discovered that each function within Network Rail has a WhatsApp group that they use to exchange news and information. So working very closely with them, we created an animated series set in a world they would recognise paying huge attention to the detail in the processes and infrastructure whilst ensuring there was enough charm to guarantee shareability. Each film is voiced by NR staff and the entire organisation have taken the series to their hearts.