The commitment to providing an exceptional learning environment is at the heart of everything Ardingly College does, as is the desire to prepare every student for an ever-evolving world. Focusing on these two core values, we devised the bold and eye-catching World-Ready concept. The campaign revolved around student stories and their aspirations for the future and how the school prepares them to achieve their ambitions.
We art directed a photoshoot capturing students’ individual personalities and talents, creating a strikingly visual, aspirational campaign. This was then rolled out over a range of press ads, internal comms and outdoor media. Even the school minibus got a make-over with its own World-Ready livery. Using student’s voices to add authenticity, we also scripted and directed a series of radio adverts that were aired on Heart FM.