More than just an airport campaign

Our brief was to communicate the broad contribution that Gatwick Airport makes to the local community, promoting the unique benefits that they provide for passengers and how the local community has easy and convenient access to them.

Core themes

Following a series of sessions with key stakeholders across every aspect of the business, we established an integrated marketing campaign that focused on 6 key themes that capture the benefits Gatwick Airport offers the local community.

As part of the campaign, we created messaging and a striking visual concept that was realised across out of home media, airport billboards, digital, social and print publications.

The response

The campaign has been very well received within Gatwick Airport, who extended the campaign with a second burst. We have now been briefed on evolving the messaging and creative to encompass a brand campaign that is due to launch later in the year.

Such varied work certainly keeps us on our toes, but we always look forward to that next Gatwick brief and the opportunity to challenge, innovate and drive results.