What we did
This rebranding exercise started from the inside. By exploring Jemca’s values and key messages, we developed a softer, more modern logo and visual identity. We also underpinned the new brand with the strapline ‘Love every journey’, a promise that resonates with both internal and external audiences. Through highly participative workshops and supporting collateral, including environmental graphics and a brand booklet, we collaborated and engaged with the workforce to truly embed the Jemca brand.
We devised ‘The Jemca Way’ brand promise to crystallise the company’s five key principles for success, guiding employees on how to act and behave to deliver an exceptional and memorable customer experience. To make sure The Jemca Way messaging maintains it momentum for years to come, we created a short, simple-to-follow animation that can be easily shared with new entrants. And, as is always recommended to maintain brand consistency, we created a bible of fonts, colour ways, graphic and illustration assets in one comprehensive guidelines document.