What we did
To develop the brand, we needed to really understand what Lewis Charles stands for and what makes them different. Through several brand development meetings with the client, it was clear that being a family-owned business, Lewis Charles offers a much more personal service and is on hand ‘every step of the way’. From this we developed an identity that felt warm and approachable but also stands out from competitors, whilst appealing to a range of potential customers.
We then gave their marketing materials a full makeover and drew up simple brand guidelines to make sure their new identity continues to be consistently rolled out. With this contemporary look and feel in mind the website was designed to showcase their beautiful range of kitchens and bathrooms. The bespoke Content Management System gives our client full control to update and add new case studies to entice customer interest.