A fresh approach for an in-car technology global brand

Mitac International’s range of Mio dash cams meets the recent surge in demand for in-car video surveillance. The something-for-everyone product range stands out not just because of the slick, tactile design, but also the user-friendly operating system.

Having made it to the shelves of retail giants such as Currys and Maplin, the challenge is now to maintain this pole position and expand into more prime channels. To achieve this, Mitac’s marketing team recognised the priority to create high-end retail materials for their sales teams to win over existing and prospective clients.

What we did

Whilst Mio’s European Marketing team is equipped with in-house design capabilities, they were looking for a creative lift that would set them apart from the competition. They also needed to easily edit or adapt the content to suit their differing European audiences.

Whilst functional, the existing datasheets were somewhat cluttered and lacked brand personality. We reviewed the content and broke it into more digestible chunks, introducing a 360-degree angle view of each product so benefits are instantly more memorable. Our inclusion of lifestyle photography showing each camera in use, gave added appeal and the opportunity for us to capture a range of in-car action shots.

The response

After meticulous planning and creating mood-boards, art directing, photographing and editing; we produced a complete suite of lifestyle images for each product in both day and night scenarios, all this despite rather foul weather conditions at the time! With an extensive new image bank and engaging sales materials, the team at Mio has everything they need at their fingertips. They can update their communications channels and continue to push the entire range, increasing both brand recognition and value as the market continues to grow.

Photography Credit: Barney Warner