What we did
Whilst Mio’s European Marketing team is equipped with in-house design capabilities, they were looking for a creative lift that would set them apart from the competition. They also needed to easily edit or adapt the content to suit their differing European audiences.
Whilst functional, the existing datasheets were somewhat cluttered and lacked brand personality. We reviewed the content and broke it into more digestible chunks, introducing a 360-degree angle view of each product so benefits are instantly more memorable. Our inclusion of lifestyle photography showing each camera in use, gave added appeal and the opportunity for us to capture a range of in-car action shots.