Video Animation

It seemed the whole world got caught up in the furore GDPR caused when it came into full force in May 2018, but leading construction company Osborne set about their communications on this hot topic in a considered and decisive manner. They were keen to talk to both their employees and the outside world about what the changes to data protection legislation really meant and what they needed to do as a consequence.

With a need to structure complex and serious messaging into an engaging communications piece, it was quickly agreed video was the right media. Despite the somewhat dry nature of the subject matter, our client set us the challenge of injecting some humour…

What we did

The result was two playfully animated films centering on the uniqueness of everyone’s fingerprint. The graphics tell a story around personal data that is gathered from all areas of daily life. For external stakeholders, we outlined that the benefits to them of Osborne holding selected information. For employees, we highlighted the dangers of data mistreatment and how Osborne has best practice processes in place to safeguard against risk.

The response

Our client was delighted with the result. Most people stifle a yawn when GDPR is mentioned but we challenge you not to smile when you view our lively animation using real fingerprints, all set to an engaging voice over and a comic-strip soundtrack.