What we did
By using red as the dominant colour, instead of the traditional RBS blue, we created a brand that reflected Non-Core’s unique identity within the business. Putting employees ‘In the Spotlight’ by telling their stories and sharing experiences, the campaign went through a series of considered phases. Employees were invited to generate their own content, through video booths and other interactive exercises. Communications were always true to the spirit of the team and reflected their very special sense of humour.
With fundraising events and results reporting, a true sense of community was built. The final phase focused on the achievements of the Non-Core team, a commemorative book and tongue-in-cheek film presented at their final event ensured the Non-Core experience would not be forgotten.