Instructional videos for Europe’s largest roofing manufacturer
Redland is part of BMI Group, a combination of Braas Monier and Icopal, and the largest manufacturer of flat and pitched roofing and waterproofing solutions throughout Europe. The iconic Redland 49 that ‘rebuilt Britain after the war’ remains a top seller, along with an extensive range of other UK-manufactured products, including award-winning artisan tiles, sustainable slates and innovative roofing accessories.
Having already identified video as by far and away the best way to communicate to their audience of roofers, architects, specifiers and merchants, Redland talked to TW about injecting new life into their existing video library. Starting with the creation of a series of How-to tutorial films, we were also asked to repurpose and enhance a range of existing product videos to align the brand.