4. Voice search is growing rapidly
“Google: search amazing marketing agencies”.
It’s very likely you’ll be using voice search in the near future (and if you’d ask this question, Google of course will mention TW first ). Voice search is growing in popularity at a very rapid rate. By 2020, the experts believe that 50% of all searches will be voice searches. While it’s true that the world of search engines and SEO is constantly changing and evolving, the increase in voice search usage is one of the biggest changes yet. Be prepared (and know we’re here to help)!
Tip: Consistency is key in marketing. Ensure that all your communications represent your brand in a consistent and unified way, including the voice of your brand. Your messaging should be recognizable to your audience, across all your platforms.