The power of great communication
Whilst this report offers such a wide spectrum of insights into what is right and wrong for today’s working community, I felt one area deserved a bit more focus. Communication.
Working with marketing and comms professionals every day of the week, I see first hand the power of great communication in the work place. Of course, the building blocks need to be put in place first – research undertaken, stakeholders consulted, strategies agreed, but in my view, the only thing that will then make organisations a great place to work is a considered communications plan.
And that means great communication at every level – making sure the strategic narrative is known and understood by everyone, working with leaders to support them in their alignment and making sure anyone at any level of the organisation is given the opportunity to give input and that their voices are being heard, and a strategic plan to increase employee engagement. It’s also about leaders making time to speak to their team – at more formal times such as during appraisals, as well as at the water cooler for a more casual ‘pat-on-the back’.
It’s worth saying also that so many organisations out there are great, but don’t always tell everyone they are. Issues can arise from the lack of a strong internal communications plan: valuable employee benefits may not be widely shared, myths or misconceptions may arise around decisions made in the boardroom.
A strong internal communications plan will make sure employee benefits are widely known, employees can help bust any myths or misconceptions about products and rumours around board decisions are unlikely to materialise.
So, if you’re communicating verbally, in writing or, in a more visual way through branded, creative communications, keep up the good work. It really does make a difference.