The heart of the local community
The untold story
With the need to increase flight capacity and stay competitive, Gatwick Airport recently launched its master plan for the next 15 years. This highlighted the need to communicate the broad contribution that Gatwick makes to the local community. Telling this often untold story was at the heart of the integrated campaign.
Messaging to make a difference
We’re more than just an airport
The tag line, “We’re more than just an airport” embodied the sentiment of the campaign. TW’s creative direction brought this to life by showing both sides of the story. Using a clever split-screen image style, we were able to simply and clearly convey the key messages to our local audience, prompting them to think about Gatwick Airport in a different light.
The campaign rolled out across multiple media touchpoints, both internally at Gatwick Airport and the surrounding area. From outdoor six sheets at Gatwick rail terminal to The Metro newspaper, digital display ads and large scale internal advertising. The campaign was certainly hard to miss!