About

Work

Contact

About

Work

Contact

TW

creative

The Brain Tumour Charity

Better safe than tumour.

Better safe than tumour.

The stark directness of our headline is no accident. It's a deliberate choice. 

When the charity wanted to launch a national multimedia campaign to raise awareness of brain tumours, we created a strapline to be etched in the memory and prompt immediate action.  

Simple enough to be understood by multiple audiences and used across a variety of platforms, we complemented it with a graphic representing the brain and potential symptoms. The campaign advertising also featured a diverse range of people to reflect a tumour’s disregard for race, gender or age. Users were pointed to a dedicated landing page where they could use a symptom checker and find out more. 

Year

Year

2024

2024

Industry

Industry

Not for profit

Not for profit

Type

Type

Campaign creation / Website design / Strategy

Campaign creation / Website design / Strategy

The image shows a person's hand holding a smartphone. On the screen is a digital version of the advertisement previously described, "BETTER SAFE THAN TUMOUR". This suggests that the campaign is not only available in physical locations like train stations but is also accessible through digital platforms, likely as part of an online awareness campaign or a mobile app. The ad on the phone mimics the design of the physical poster, indicating a consistent branding strategy across different media. This multi-channel approach is effective for reaching a wider audience to spread important health messages about the early signs of brain tumors.
The image shows a person's hand holding a smartphone. On the screen is a digital version of the advertisement previously described, "BETTER SAFE THAN TUMOUR". This suggests that the campaign is not only available in physical locations like train stations but is also accessible through digital platforms, likely as part of an online awareness campaign or a mobile app. The ad on the phone mimics the design of the physical poster, indicating a consistent branding strategy across different media. This multi-channel approach is effective for reaching a wider audience to spread important health messages about the early signs of brain tumors.
The image shows a smartphone lying on a red fabric surface, displaying an Instagram post. The post includes a statistic stating "32% of strokes in the UK are in people with an undiagnosed brain tumour." The image within the post continues the visual theme seen in previous advertisements, with the brain and potential symptoms highlighted. This post is part of a campaign to raise awareness about brain tumours and the importance of early detection. The social media format suggests that the campaign is utilizing various platforms to reach a broader audience.
The image shows a smartphone lying on a red fabric surface, displaying an Instagram post. The post includes a statistic stating "32% of strokes in the UK are in people with an undiagnosed brain tumour." The image within the post continues the visual theme seen in previous advertisements, with the brain and potential symptoms highlighted. This post is part of a campaign to raise awareness about brain tumours and the importance of early detection. The social media format suggests that the campaign is utilizing various platforms to reach a broader audience.
The image shows a poster with the phrase "BETTER SAFE THAN TUMOUR." It features a profile of a person's head with labels pointing to different areas, indicating symptoms such as "HEADACHE", "VISION CHANGES", and "COORDINATION PROBLEMS". This is part of an awareness campaign by The Brain Tumour Charity, as indicated by the logo at the bottom. The poster's design is striking, with a bold red background to grab attention and provide a strong contrast to the individual's silhouette. The visual is designed to be both informative and memorable, urging viewers to recognize and act upon these warning signs by consulting a healthcare professional. The call to action at the bottom suggests visiting the website "headsmart.org.uk
The image shows a poster with the phrase "BETTER SAFE THAN TUMOUR." It features a profile of a person's head with labels pointing to different areas, indicating symptoms such as "HEADACHE", "VISION CHANGES", and "COORDINATION PROBLEMS". This is part of an awareness campaign by The Brain Tumour Charity, as indicated by the logo at the bottom. The poster's design is striking, with a bold red background to grab attention and provide a strong contrast to the individual's silhouette. The visual is designed to be both informative and memorable, urging viewers to recognize and act upon these warning signs by consulting a healthcare professional. The call to action at the bottom suggests visiting the website "headsmart.org.uk
The image shows multiple smartphones arranged in a pattern, each displaying a different page from a mobile application or website. The content on the screens is part of an awareness campaign regarding the symptoms of brain tumours. Each phone screen highlights different aspects of the campaign, such as identifying symptoms, calling for action to spread the word, and targeting both healthcare professionals and the general public. The design is consistent across the devices, using a striking red color scheme, which is often associated with urgency and importance, suitable for a health awareness initiative.
The image shows multiple smartphones arranged in a pattern, each displaying a different page from a mobile application or website. The content on the screens is part of an awareness campaign regarding the symptoms of brain tumours. Each phone screen highlights different aspects of the campaign, such as identifying symptoms, calling for action to spread the word, and targeting both healthcare professionals and the general public. The design is consistent across the devices, using a striking red color scheme, which is often associated with urgency and importance, suitable for a health awareness initiative.
The image shows a computer monitor on a desk, displaying a website or application interface with the message "BETTER SAFE THAN TUMOUR." The screen highlights a profile view of a person with graphic elements indicating various symptoms associated with brain tumours, such as headaches and vision changes. Below the main message, there's a prompt to "Check your symptoms" , and a section titled "Know The Signs And Symptoms" with different age categories like Babies (under 5 years), Children (6-11 years), Teens (12-18 years), and Adults (18+ years). This layout is designed to make it easy for users to navigate and find relevant information according to their age group. The website appears to be part of the same brain tumour awareness campaign seen in previous images, providing valuable health information to the public.
The image shows a computer monitor on a desk, displaying a website or application interface with the message "BETTER SAFE THAN TUMOUR." The screen highlights a profile view of a person with graphic elements indicating various symptoms associated with brain tumours, such as headaches and vision changes. Below the main message, there's a prompt to "Check your symptoms" , and a section titled "Know The Signs And Symptoms" with different age categories like Babies (under 5 years), Children (6-11 years), Teens (12-18 years), and Adults (18+ years). This layout is designed to make it easy for users to navigate and find relevant information according to their age group. The website appears to be part of the same brain tumour awareness campaign seen in previous images, providing valuable health information to the public.
The image shows a brochure with a fold-out layout, part of a health awareness campaign. The left side features the campaign's central message, "BETTER SAFE THAN TUMOUR," along with a profile image of a person's head highlighted with symptoms of a brain tumour. The right side of the brochure presents individual profiles of different ages, indicating the campaign's focus on a wide age range. Below these images is a helpline number and a website, providing resources for further information or support. The brochure's design is engaging and informative, aimed at educating the public on the importance of recognizing the signs and symptoms of brain tumours.
The image shows a brochure with a fold-out layout, part of a health awareness campaign. The left side features the campaign's central message, "BETTER SAFE THAN TUMOUR," along with a profile image of a person's head highlighted with symptoms of a brain tumour. The right side of the brochure presents individual profiles of different ages, indicating the campaign's focus on a wide age range. Below these images is a helpline number and a website, providing resources for further information or support. The brochure's design is engaging and informative, aimed at educating the public on the importance of recognizing the signs and symptoms of brain tumours.
The image shows a promotional coaster as part of a health campaign. On the coaster, there's a profile of a young person with various symptoms associated with a brain tumor marked in a graphic overlay around their head. It includes "headache," "vision changes," and "balance issues." The campaign slogan "BETTER SAFE THAN TUMOUR" is prominently displayed along with the logo of The Brain Tumour Charity.
The image shows a promotional coaster as part of a health campaign. On the coaster, there's a profile of a young person with various symptoms associated with a brain tumor marked in a graphic overlay around their head. It includes "headache," "vision changes," and "balance issues." The campaign slogan "BETTER SAFE THAN TUMOUR" is prominently displayed along with the logo of The Brain Tumour Charity.
The image displays two standing banners with health awareness messages. Both banners are predominantly red with the text "BETTER SAFE THAN TUMOUR" in white capital letters. The left banner features a profile view of a man's head with indicators pointing to various symptoms on his head, while the right banner shows a similar layout with a young person. The text provides a cautionary message about brain tumour symptoms and encourages viewers to visit a website for more information. The logo of The Brain Tumour Charity is visible, suggesting the banners are part of a campaign to raise awareness about brain tumours and their symptoms.
The image displays two standing banners with health awareness messages. Both banners are predominantly red with the text "BETTER SAFE THAN TUMOUR" in white capital letters. The left banner features a profile view of a man's head with indicators pointing to various symptoms on his head, while the right banner shows a similar layout with a young person. The text provides a cautionary message about brain tumour symptoms and encourages viewers to visit a website for more information. The logo of The Brain Tumour Charity is visible, suggesting the banners are part of a campaign to raise awareness about brain tumours and their symptoms.

NEXT

OOMI

The image features a woman presenting in front of an audience, with the "oomi" logo superimposed in the foreground. The woman is wearing a black top and light-colored trousers, and she has a lanyard with an ID badge around her neck, indicating she may be a speaker or organizer at an event. The background is slightly blurred, suggesting movement or focus on the speaker, and you can see the silhouettes of audience members in the foreground. The oomi logo, in black text on a yellow blob-like shape, covers the central part of the image, merging with the scene of the presentation.

NEXT

OOMI