About

Work

Contact

About

Work

Contact

TW

creative

Hyundai Capital

Serving a global automotive icon

Serving a global automotive icon

Hyundai Capital is on a mission to redefine and set the gold standard for car finance. Taking Hyundai’s well-established and beloved brand identity as its foundation, we are crafting a digital experience for Hyundai Capital that revolves around precision and expert design. Not only does this capture and reflect Hyundai’s approach to car manufacture, it champions Hyundai Capital in its own right – setting them above the competition while protecting the integrity of the Hyundai brand.  

Year

Year

2024

2024

Industry

Industry

Automotive

Automotive

Type

Type

Animation / Digital design / Campaign rollout

Animation / Digital design / Campaign rollout

The image depicts what appears to be a printed page or a brochure with the title "Selling our products" and the number "01," possibly indicating this is the first page or section in a series. The page showcases two photographs related to the Genesis brand of vehicles. The top photo captures a stylish scene with a woman walking towards a Genesis car parked within a modern architectural setting, reflecting luxury and sophistication. The lower photo presents the car in a different environment, emphasizing the design and appeal of the vehicle against a backdrop of contemporary architecture. This kind of material is typically used in marketing and sales collateral to present a product in an aspirational context, appealing to potential customers' lifestyles and aspirations. The focus on architecture in both photos suggests a connection between the car's design and modern luxury living.
The image depicts what appears to be a printed page or a brochure with the title "Selling our products" and the number "01," possibly indicating this is the first page or section in a series. The page showcases two photographs related to the Genesis brand of vehicles. The top photo captures a stylish scene with a woman walking towards a Genesis car parked within a modern architectural setting, reflecting luxury and sophistication. The lower photo presents the car in a different environment, emphasizing the design and appeal of the vehicle against a backdrop of contemporary architecture. This kind of material is typically used in marketing and sales collateral to present a product in an aspirational context, appealing to potential customers' lifestyles and aspirations. The focus on architecture in both photos suggests a connection between the car's design and modern luxury living.
An arrangement of several printed documents, likely part of a sales or promotional kit for a car dealership or manufacturer. The pages seem to contain various types of information, such as a "Retail Sales Guide," details about "Optional Final Payment (OFP) Refinancing," and a section on "Essential documents & customer checks." The documents are laid out in a way that allows for a quick overview, suggesting they might be used for sales training or as a part of a presentation to potential car buyers. Each page features a different aspect of car sales, from the car models and features to financing options and necessary paperwork. The presence of the Genesis brand on some of the documents indicates that the kit is specific to the Genesis lineup of vehicles. This type of collateral is commonly used within the automotive industry to streamline the sales process and ensure that sales personnel have all the necessary information at their fingertips to assist customers effectively. If you're looking for detailed descriptions or explanations for each document, I would need to have access to the text on the documents. However, from the visual arrangement, it's clear that this is a comprehensive kit designed to provide a complete sales narrative around the vehicles and services offered, likely aimed at dealership staff or potential corporate partners.
An arrangement of several printed documents, likely part of a sales or promotional kit for a car dealership or manufacturer. The pages seem to contain various types of information, such as a "Retail Sales Guide," details about "Optional Final Payment (OFP) Refinancing," and a section on "Essential documents & customer checks." The documents are laid out in a way that allows for a quick overview, suggesting they might be used for sales training or as a part of a presentation to potential car buyers. Each page features a different aspect of car sales, from the car models and features to financing options and necessary paperwork. The presence of the Genesis brand on some of the documents indicates that the kit is specific to the Genesis lineup of vehicles. This type of collateral is commonly used within the automotive industry to streamline the sales process and ensure that sales personnel have all the necessary information at their fingertips to assist customers effectively. If you're looking for detailed descriptions or explanations for each document, I would need to have access to the text on the documents. However, from the visual arrangement, it's clear that this is a comprehensive kit designed to provide a complete sales narrative around the vehicles and services offered, likely aimed at dealership staff or potential corporate partners.
A laptop screen displaying a graphic of a blue car with a cityscape in the background. Flanking the laptop are two cards, each with a vehicle and a label. The left card has the word "Mileage" with a graphic of an odometer, and the right card seems to relate to electric vehicle charging, as suggested by the plug and cord icon. This setup is likely part of a presentation or a promotional display for vehicles, possibly focusing on the features, benefits, and efficiencies of different car models, including electric or hybrid options that offer higher mileage or charging capabilities. The clean, minimalist design is typical of modern marketing materials in the automotive industry, aimed at showcasing the sleek nature of the vehicles and their technological features.
A laptop screen displaying a graphic of a blue car with a cityscape in the background. Flanking the laptop are two cards, each with a vehicle and a label. The left card has the word "Mileage" with a graphic of an odometer, and the right card seems to relate to electric vehicle charging, as suggested by the plug and cord icon. This setup is likely part of a presentation or a promotional display for vehicles, possibly focusing on the features, benefits, and efficiencies of different car models, including electric or hybrid options that offer higher mileage or charging capabilities. The clean, minimalist design is typical of modern marketing materials in the automotive industry, aimed at showcasing the sleek nature of the vehicles and their technological features.
A printed page or a poster titled "GENESIS FINANCE RETAILER SALES GUIDE". It features a dramatic nighttime scene with a Genesis GV60 vehicle illuminated by striking red laser lights, which gives the image a high-tech, futuristic feel. A person stands next to the car, looking towards it, which may be meant to suggest contemplation or admiration of the vehicle. This material is likely used for marketing purposes, specifically within a retail environment to educate sales staff about the features and selling points of the Genesis GV60. The use of lasers and the overall aesthetic suggests a focus on the advanced technology and sleek design that the Genesis brand offers. The presence of the Genesis logo at the bottom reinforces the brand identity. Sales guides like this are typically designed to provide detailed information about a product, its advantages, and how to effectively communicate these to potential customers.
A printed page or a poster titled "GENESIS FINANCE RETAILER SALES GUIDE". It features a dramatic nighttime scene with a Genesis GV60 vehicle illuminated by striking red laser lights, which gives the image a high-tech, futuristic feel. A person stands next to the car, looking towards it, which may be meant to suggest contemplation or admiration of the vehicle. This material is likely used for marketing purposes, specifically within a retail environment to educate sales staff about the features and selling points of the Genesis GV60. The use of lasers and the overall aesthetic suggests a focus on the advanced technology and sleek design that the Genesis brand offers. The presence of the Genesis logo at the bottom reinforces the brand identity. Sales guides like this are typically designed to provide detailed information about a product, its advantages, and how to effectively communicate these to potential customers.
A collection of printed materials laid out on a flat surface. They appear to be part of a promotional or sales kit for Genesis vehicles. The materials include various images of Genesis cars in different settings, suggesting they cover a range of topics from vehicle features to ownership benefits. The most prominent piece in the center has the text "SELLING OUR PRODUCTS," which indicates that this particular page is likely detailing sales strategies or highlighting key selling points for Genesis vehicles . The material is designed with a sleek and premium aesthetic, consistent with the branding of the Genesis automotive line, which is known for its luxury vehicles. The layout seems to be carefully curated to give a potential customer or salesperson a comprehensive view of the brand and its products. Such sales kits are often used in dealerships to assist sales staff in presenting the vehicles to customers, providing them with rich visual content and detailed information about the cars.
A collection of printed materials laid out on a flat surface. They appear to be part of a promotional or sales kit for Genesis vehicles. The materials include various images of Genesis cars in different settings, suggesting they cover a range of topics from vehicle features to ownership benefits. The most prominent piece in the center has the text "SELLING OUR PRODUCTS," which indicates that this particular page is likely detailing sales strategies or highlighting key selling points for Genesis vehicles . The material is designed with a sleek and premium aesthetic, consistent with the branding of the Genesis automotive line, which is known for its luxury vehicles. The layout seems to be carefully curated to give a potential customer or salesperson a comprehensive view of the brand and its products. Such sales kits are often used in dealerships to assist sales staff in presenting the vehicles to customers, providing them with rich visual content and detailed information about the cars.
A laptop and a printed card next to it. The laptop screen displays a graphic of a house with a Genesis car parked in front, while the card shows a similar scene with a different Genesis car and house style. This setup seems to be designed to present the Genesis cars within the context of an affluent lifestyle, suggesting that owning such a vehicle is part of living in a modern, upscale home. The graphics are minimalist, with a focus on the cars, which are likely being highlighted for their design and status. This could be part of a marketing campaign or a sales presentation, aiming to associate the Genesis brand with sophistication and luxury. The consistent branding and styling suggest that these are official promotional materials from Genesis.
A laptop and a printed card next to it. The laptop screen displays a graphic of a house with a Genesis car parked in front, while the card shows a similar scene with a different Genesis car and house style. This setup seems to be designed to present the Genesis cars within the context of an affluent lifestyle, suggesting that owning such a vehicle is part of living in a modern, upscale home. The graphics are minimalist, with a focus on the cars, which are likely being highlighted for their design and status. This could be part of a marketing campaign or a sales presentation, aiming to associate the Genesis brand with sophistication and luxury. The consistent branding and styling suggest that these are official promotional materials from Genesis.

NEXT

The Brain Tumour Charity

The image shows multiple smartphones arranged in a pattern, each displaying a different page from a mobile application or website. The content on the screens is part of an awareness campaign regarding the symptoms of brain tumours. Each phone screen highlights different aspects of the campaign, such as identifying symptoms, calling for action to spread the word, and targeting both healthcare professionals and the general public. The design is consistent across the devices, using a striking red color scheme, which is often associated with urgency and importance, suitable for a health awareness initiative.

NEXT

The Brain Tumour Charity