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About

Work

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creative

Zoetis

Partnering the world's biggest animal health company

Partnering the world's biggest animal health company

As leaders in their field, Zoetis’ sole purpose is nurturing our world by providing innovative animal care. 

It’s a cause that’s close to our heart. 

Their unwavering commitment is reflected in our distinctive branded content that ensures Zoetis' pioneering portfolio of medicines, vaccines, diagnostics, and tech captures the attention of the veterinarians, livestock farmers and pet owners dedicated to animal wellbeing.

By crafting comprehensive, compelling campaigns that span social media, print, and online channels, we aim to help Zoetis take their industry by the scruff of the neck and enhance animal care worldwide.

Year

Year

2024

2024

Industry

Industry

Animal Health

Animal Health

Type

Type

Campaign creation / Animation / Strategy / Digital

Campaign creation / Animation / Strategy / Digital

A cow in mid-stride, running on what looks like an athletic track. This is an unusual and humorous scene because cows are not typically associated with speed or track racing. The image is likely created for comedic effect or as an artistic manipulation to convey a message or to simply entertain. The cow is depicted with the traditional black and white pattern commonly seen on dairy cows. The athletic track and the dynamic pose of the cow create a striking contrast, playing on the unexpected nature of the scene. If you're looking for an interpretation or have a specific question about the image, feel free to ask!
A cow in mid-stride, running on what looks like an athletic track. This is an unusual and humorous scene because cows are not typically associated with speed or track racing. The image is likely created for comedic effect or as an artistic manipulation to convey a message or to simply entertain. The cow is depicted with the traditional black and white pattern commonly seen on dairy cows. The athletic track and the dynamic pose of the cow create a striking contrast, playing on the unexpected nature of the scene. If you're looking for an interpretation or have a specific question about the image, feel free to ask!
Two printed advertisement materials laid out for display. On the left, there's a rolled-up brochure, and on the right, a full-view of an advertisement poster. Both materials feature the same advertisement for "Rispoval®", with the tagline "With you every breath of the way." The visual is consistent with the previous image you uploaded of the cow on a track, suggesting that Rispoval is a product (likely a veterinary pharmaceutical) related to respiratory health in dairy and beef cattle. The bottom section of the poster includes additional information on the product, emphasizing "lifelong protection", and it mentions that the Rispoval vaccine range from Zoetis offers immunity against major causes of respiratory disease in cattle. The presence of a QR code indicates an interactive element where more information can be accessed through a smartphone scan. The design is likely aimed at veterinarians or farmers, providing a sense of assurance and support for the health of their herds. If you have specific questions about the design or the content of the advertisement, please let me know!
Two printed advertisement materials laid out for display. On the left, there's a rolled-up brochure, and on the right, a full-view of an advertisement poster. Both materials feature the same advertisement for "Rispoval®", with the tagline "With you every breath of the way." The visual is consistent with the previous image you uploaded of the cow on a track, suggesting that Rispoval is a product (likely a veterinary pharmaceutical) related to respiratory health in dairy and beef cattle. The bottom section of the poster includes additional information on the product, emphasizing "lifelong protection", and it mentions that the Rispoval vaccine range from Zoetis offers immunity against major causes of respiratory disease in cattle. The presence of a QR code indicates an interactive element where more information can be accessed through a smartphone scan. The design is likely aimed at veterinarians or farmers, providing a sense of assurance and support for the health of their herds. If you have specific questions about the design or the content of the advertisement, please let me know!
A collection of digital assets, possibly for a website or a digital marketing campaign for "Stronghold Plus," a product by Zoetis. Zoetis is a global animal health company that manufactures drugs and vaccines for pets and livestock. The assets feature a consistent blue and white color scheme, the Zoetis logo, and images of cats, which suggests that Stronghold Plus is a product aimed at cat health, likely a parasiticide or health-related product considering the emphasis on "protection against the most common parasites." One of the assets prominently displays a human and a cat eye, similar to the earlier image you uploaded, with the tagline "Nothing should come between them." This suggests a marketing focus on the bond between pets and their owners and the importance of uninterrupted companionship, which the product aims to support by protecting the pet's health. Other highlighted features include "No gloves needed for application," "Year-round use," and "Low volume," which would be key selling points for ease of use and consistent protection. If you have specific questions about these marketing materials or the presentation strategy, feel free to ask.
A collection of digital assets, possibly for a website or a digital marketing campaign for "Stronghold Plus," a product by Zoetis. Zoetis is a global animal health company that manufactures drugs and vaccines for pets and livestock. The assets feature a consistent blue and white color scheme, the Zoetis logo, and images of cats, which suggests that Stronghold Plus is a product aimed at cat health, likely a parasiticide or health-related product considering the emphasis on "protection against the most common parasites." One of the assets prominently displays a human and a cat eye, similar to the earlier image you uploaded, with the tagline "Nothing should come between them." This suggests a marketing focus on the bond between pets and their owners and the importance of uninterrupted companionship, which the product aims to support by protecting the pet's health. Other highlighted features include "No gloves needed for application," "Year-round use," and "Low volume," which would be key selling points for ease of use and consistent protection. If you have specific questions about these marketing materials or the presentation strategy, feel free to ask.
Image shows marketing materials for a product, with a focus on pet care. On the left, there is a sticker or a badge with the phrases "No Separation," "No Gloves," and "Year-Round Use," encircling a heart and hand symbol, emphasizing close contact and care for pets without the need for protective gloves, suggesting ease of product application. On the right, there's a brochure or magazine advertisement for the same product, featuring the tagline "Nothing should come between them," alongside the image of half a human face and half a cat's face, reinforcing the bond between pet owners and their pets. This type of visual and textual messaging is common in advertising pet healthcare products that aim to highlight the ease of ongoing, regular use without causing disruption to the pet-owner relationship. If you have any questions about this image or its contents, feel free to ask.
Image shows marketing materials for a product, with a focus on pet care. On the left, there is a sticker or a badge with the phrases "No Separation," "No Gloves," and "Year-Round Use," encircling a heart and hand symbol, emphasizing close contact and care for pets without the need for protective gloves, suggesting ease of product application. On the right, there's a brochure or magazine advertisement for the same product, featuring the tagline "Nothing should come between them," alongside the image of half a human face and half a cat's face, reinforcing the bond between pet owners and their pets. This type of visual and textual messaging is common in advertising pet healthcare products that aim to highlight the ease of ongoing, regular use without causing disruption to the pet-owner relationship. If you have any questions about this image or its contents, feel free to ask.
The image depicts two horses close together, with one horse appearing to nuzzle or whisper to the other. There is an artistic effect used on the image, where a part of the horse's breath or muzzle is illustrated with a glowing, dust-like substance, possibly representing breath or a kind of magical element. The colors used for this effect are green and yellow, which stand out against the dark background and the natural colors of the horses. The image has a strong artistic and emotional component, likely intended to evoke the sense of connection and communication between the two animals, or to highlight the mystical and majestic nature of horses. If you have a specific question or need further interpretation of the image, feel free to ask.
The image depicts two horses close together, with one horse appearing to nuzzle or whisper to the other. There is an artistic effect used on the image, where a part of the horse's breath or muzzle is illustrated with a glowing, dust-like substance, possibly representing breath or a kind of magical element. The colors used for this effect are green and yellow, which stand out against the dark background and the natural colors of the horses. The image has a strong artistic and emotional component, likely intended to evoke the sense of connection and communication between the two animals, or to highlight the mystical and majestic nature of horses. If you have a specific question or need further interpretation of the image, feel free to ask.
The image shows two advertising materials, one appearing to be a magazine advert and the other a digital ad displayed on a smartphone. Both are part of an advertising campaign from Zoetis, an animal health company. The magazine ad has a dark background with a horse's head, which is highlighted by the artistic effect of a bright green and yellow mist — the same horse from the previous image you uploaded. The text "EHVRY INHALE is a step closer to EMH or abortion" underscores the severity of equine herpesvirus (EHV) and the importance of vaccination to prevent it. The smartphone ad continues this theme, emphasizing the necessity of regular vaccination with the text "EHVRY 6 MONTHS continue to protect horses against EHV". The message is clear: EHV is a significant risk to horses, and regular vaccination is crucial for their health. The use of the altered spelling "EHVRY" draws attention to the equine herpesvirus (EHV) and creates a memorable impact. Both ads feature a call to action, encouraging the reader to vaccinate their horses and providing a QR code or a button to "Find out more," suggesting additional information can be accessed by scanning the code or clicking the button.
The image shows two advertising materials, one appearing to be a magazine advert and the other a digital ad displayed on a smartphone. Both are part of an advertising campaign from Zoetis, an animal health company. The magazine ad has a dark background with a horse's head, which is highlighted by the artistic effect of a bright green and yellow mist — the same horse from the previous image you uploaded. The text "EHVRY INHALE is a step closer to EMH or abortion" underscores the severity of equine herpesvirus (EHV) and the importance of vaccination to prevent it. The smartphone ad continues this theme, emphasizing the necessity of regular vaccination with the text "EHVRY 6 MONTHS continue to protect horses against EHV". The message is clear: EHV is a significant risk to horses, and regular vaccination is crucial for their health. The use of the altered spelling "EHVRY" draws attention to the equine herpesvirus (EHV) and creates a memorable impact. Both ads feature a call to action, encouraging the reader to vaccinate their horses and providing a QR code or a button to "Find out more," suggesting additional information can be accessed by scanning the code or clicking the button.
Image features an open brochure with two visible pages, as well as multiple closed copies of the same brochure below it. The design of the brochure is consistent with the previous advertising materials for equine health, specifically regarding the prevention of equine herpesvirus (EHV). The left page of the open brochure poses the question "HOW CAN I PROTECT MY HORSE?" suggesting the content will provide information on preventative measures against EHV. The right page asks "DO I HAVE TO HAVE MY HORSE VACCINATED?" which is likely followed by information on vaccination recommendations or requirements. There's also an infographic indicating the frequency of vaccination needed for horses of different ages and situations. The visual theme continues with the image of two horses from the previous advertisements, one with the glowing green and yellow mist representing the virus or its transmission. The cover of the brochure features the text "A HIDDEN THREAT" along with "REDUCE THE SPREAD OF EQUINE HERPES VIRUS," which strongly emphasizes the key message of the campaign. This material appears to be educational, aimed at informing horse owners and caretakers about the importance of vaccination against EHV.
Image features an open brochure with two visible pages, as well as multiple closed copies of the same brochure below it. The design of the brochure is consistent with the previous advertising materials for equine health, specifically regarding the prevention of equine herpesvirus (EHV). The left page of the open brochure poses the question "HOW CAN I PROTECT MY HORSE?" suggesting the content will provide information on preventative measures against EHV. The right page asks "DO I HAVE TO HAVE MY HORSE VACCINATED?" which is likely followed by information on vaccination recommendations or requirements. There's also an infographic indicating the frequency of vaccination needed for horses of different ages and situations. The visual theme continues with the image of two horses from the previous advertisements, one with the glowing green and yellow mist representing the virus or its transmission. The cover of the brochure features the text "A HIDDEN THREAT" along with "REDUCE THE SPREAD OF EQUINE HERPES VIRUS," which strongly emphasizes the key message of the campaign. This material appears to be educational, aimed at informing horse owners and caretakers about the importance of vaccination against EHV.
Image features three dairy cows against a vivid blue background. They are facing the viewer, and one cow appears to be knocking over a milk can, causing milk to spill out. This could be a playful take on the idiom "don't cry over spilt milk," which means not to worry about things that have already happened and cannot be changed. The image may have been created for an advertisement or an artistic piece to convey a message about dairy products, the value of milk, or to represent the dairy industry in a lighthearted way.
Image features three dairy cows against a vivid blue background. They are facing the viewer, and one cow appears to be knocking over a milk can, causing milk to spill out. This could be a playful take on the idiom "don't cry over spilt milk," which means not to worry about things that have already happened and cannot be changed. The image may have been created for an advertisement or an artistic piece to convey a message about dairy products, the value of milk, or to represent the dairy industry in a lighthearted way.
Image shows an advertising poster and a leaflet for IBR (Infectious Bovine Rhinotracheitis). The poster includes a compelling visual of cows with one cow knocking over a milk can, symbolizing the loss caused by IBR, accompanied by the statement that IBR can result in an average loss of 336 liters of milk per lactation. This message is meant to emphasize the economic impact of the disease on dairy farming. The design is clean, using a stark contrast between the white text and the deep blue background to draw attention. The image of the spilled milk creates a strong visual metaphor for the loss caused by the disease. The text encourages farmers to vaccinate their cattle against IBR to avoid such losses, and mentions the Rispoval IBR vaccines as a preventive measure, with a prompt to speak to a vet today. These materials are likely part of an educational campaign to inform cattle farmers about the risks of IBR and the benefits of vaccination. The campaign seems to be by Zoetis, a known animal health company, which reinforces the message with its branding. The layout suggests that the materials are designed to be informative and easily accessible to the target audience, which are cattle farmers and veterinarians.
Image shows an advertising poster and a leaflet for IBR (Infectious Bovine Rhinotracheitis). The poster includes a compelling visual of cows with one cow knocking over a milk can, symbolizing the loss caused by IBR, accompanied by the statement that IBR can result in an average loss of 336 liters of milk per lactation. This message is meant to emphasize the economic impact of the disease on dairy farming. The design is clean, using a stark contrast between the white text and the deep blue background to draw attention. The image of the spilled milk creates a strong visual metaphor for the loss caused by the disease. The text encourages farmers to vaccinate their cattle against IBR to avoid such losses, and mentions the Rispoval IBR vaccines as a preventive measure, with a prompt to speak to a vet today. These materials are likely part of an educational campaign to inform cattle farmers about the risks of IBR and the benefits of vaccination. The campaign seems to be by Zoetis, a known animal health company, which reinforces the message with its branding. The layout suggests that the materials are designed to be informative and easily accessible to the target audience, which are cattle farmers and veterinarians.
A computer monitor displaying a webpage for a product named Apoquel, which is described as a leader in controlling Allergic Dermatitis in dogs. The webpage features a prominent image of a dog dressed in a military uniform, which suggests the product is being presented as a strong, authoritative solution in the treatment of this condition. The design and imagery used on the website are likely meant to be eye-catching and memorable, conveying the message that Apoquel is a trusted and effective option for pet health. The text also mentions Cytopoint, which is likely another product related to the same condition. The website seems to target veterinarians and pet owners looking for solutions to manage allergic dermatitis in dogs. If you have any specific questions about the webpage or the products, feel free to ask.
A computer monitor displaying a webpage for a product named Apoquel, which is described as a leader in controlling Allergic Dermatitis in dogs. The webpage features a prominent image of a dog dressed in a military uniform, which suggests the product is being presented as a strong, authoritative solution in the treatment of this condition. The design and imagery used on the website are likely meant to be eye-catching and memorable, conveying the message that Apoquel is a trusted and effective option for pet health. The text also mentions Cytopoint, which is likely another product related to the same condition. The website seems to target veterinarians and pet owners looking for solutions to manage allergic dermatitis in dogs. If you have any specific questions about the webpage or the products, feel free to ask.
Promotional material, possibly a print advertisement, featuring a dog styled in a classical portrait manner, wearing a ruff and period clothing. This is a creative way to draw attention to the product being advertised, which is again Apoquel and Cytopoint, medications for controlling allergic dermatitis in dogs. The side-by-side comparison of the dog's portrait with the print advertisement emphasizes the branding and the visual impact of the campaign. The text on the advertisement suggests that these products are leaders in their field, trusted by veterinarians, and provide flexible options for both short and long-term itch control in dogs. The consistent theme in these marketing materials suggests a strategy to appeal to pet owners who see their pets as dignified and valued members of the family, worthy of the best care available. The advertisement likely aims to inform and encourage pet owners to inquire more about these products by visiting the website or speaking with their veterinarian. If you have any specific questions about this promotional material or the products it advertises.
Promotional material, possibly a print advertisement, featuring a dog styled in a classical portrait manner, wearing a ruff and period clothing. This is a creative way to draw attention to the product being advertised, which is again Apoquel and Cytopoint, medications for controlling allergic dermatitis in dogs. The side-by-side comparison of the dog's portrait with the print advertisement emphasizes the branding and the visual impact of the campaign. The text on the advertisement suggests that these products are leaders in their field, trusted by veterinarians, and provide flexible options for both short and long-term itch control in dogs. The consistent theme in these marketing materials suggests a strategy to appeal to pet owners who see their pets as dignified and valued members of the family, worthy of the best care available. The advertisement likely aims to inform and encourage pet owners to inquire more about these products by visiting the website or speaking with their veterinarian. If you have any specific questions about this promotional material or the products it advertises.
Image features two canvas-style portraits of dogs styled in historical or classical attire, reminiscent of aristocratic or royal portraits from past centuries. These creatively styled images of dogs dressed in human clothing often serve as whimsical or endearing art pieces, often used for decorative purposes or as part of a marketing strategy to engage viewers through humor and novelty. The dog on the left is adorned with a ruff collar and a patterned garment, and the dog on the right is depicted with an elegant dress and a more elaborate background, suggesting a scene of nobility or high status. This kind of anthropomorphic art is popular for capturing the personalities of pets in a unique and humanized way. If these images are part of a website or an advertising campaign, they likely aim to charm and captivate the audience with their blend of historical artistry and modern-day pet culture.
Image features two canvas-style portraits of dogs styled in historical or classical attire, reminiscent of aristocratic or royal portraits from past centuries. These creatively styled images of dogs dressed in human clothing often serve as whimsical or endearing art pieces, often used for decorative purposes or as part of a marketing strategy to engage viewers through humor and novelty. The dog on the left is adorned with a ruff collar and a patterned garment, and the dog on the right is depicted with an elegant dress and a more elaborate background, suggesting a scene of nobility or high status. This kind of anthropomorphic art is popular for capturing the personalities of pets in a unique and humanized way. If these images are part of a website or an advertising campaign, they likely aim to charm and captivate the audience with their blend of historical artistry and modern-day pet culture.

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